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Lauren Conrad Promotes John Frieda Blonde

The hair care team has recruited the television star to promote 'being blonde.'

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By: Jamie Matusow

Editor-in-Chief

Kao USA and the team at John Frieda is joining forces with TV personality Lauren Conrad for the campaign, Keep up with Your Blonde, to promote the John Frieda Sheer Blonde hair care line.

Conrad will provide insider tips for keeping up with blonde color. She will be guest blogging on her favorite products and go-to summer hairstyles at KeepUpWithYourBlonde.com and on the John Frieda Hair Care website.

From June 9th through July 9th, consumers will receive an offer to redeem a beauty reward, while supplies last, with every purchase from the collection.

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